​2022 National Conference Program​

​​Bookmark this page to keep up-to-date with exciting new information about this meeting!​​​​​ ​

Program Schedule (All times in U.S. Eastern Time)

Wednesday, February 16

05:00 pm - 08:00 pm Welcome Party & QueenCity Femme Fest  
Hosted by​ Camp North End, sponsored by Lallemand

Thursday, February 17

08:00 am - 08:45 am Mindfulness & Yoga
09:15 am - 09:45 am Conference W​elcome and PBS Story
09:45 am - 10:45 am Conference Keynote with Celeste Beatty, Harlem Brewing
11:00 am - 11:45 am
Queer, Dyke, and Other Words I'm Too Scared to Say
11:45 am - 12:45 pm
Lunch and Discussion led by Stone Brewing
01:15 pm - 02:00 pm
Bre​​wing with Specialty Ingredients: Technical and Experimental Innovation Brewing
01:15 pm - 02:00 pm
​​Leveraging Consumer Engagement to Develop New Brands
02:15 pm - 03:00 pm An HR Department of None
02:15 pm - 03:00 pm Tastes & Perspectives from your Sisters in Cider
03:30 pm - 04:15 pm Building a QC Lab on a Budget
03:30 pm - 04:15 pm​​​ Websites as a Communication Tool
04:15 pm - 05:00 pm How to Organize a Successful PBS Collaboration Brew Day
0​7:00 pm - 9:00 pm Happy Hour, Hosted by Resident Culture Southend​​​​, Sponsored by Ekos

Friday, February 18​

08:00 am - 08:45 am Coffee Talk: Making the Jump from Employee to Supervisor​
09:00 am - 09:45 am Marketing Crash Course: Key Strategies for 2022​
09:00 am - 09:45 am Purpose Driven Communication​
10:00 am - 10:45 am Lifestyle Brands: What are they and why you should offer them in your tasting room!
10:00 am - 10:45 am Websites vs Webstore and Why Webstores Offer So Much More
11:00 am - 11:45 am How to Successfully Fundraise for your Chapter
11:00 am - 11:45 amKey Data Points for Your Taproom
11:45 am - 12:45 pm
Lunch and Discussion led by White Labs
01:15 pm - 02:00 pm
Five Inexpensive and Easy Ways to Generate Press Coverage for Your Business (And Five Ways to Practically Guarantee You Don’t)
01:15 pm - 02:00 pm
​​Yeast Nutrition 101
02:15 pm - 03:00 pm Beer Soluble Hop Compounds
02:15 pm - 03:00 pm Justice and a Profitable Business: Yes, you can have both
03:00 pm - 03:30 pm Trade Show & Book Signing: Tara Nurin "A Woman's Place Is In The Brewhouse"
03:30 pm - 04:15 pm Lifting Lucy: Lessons in Increasing Access for BIWOC to share their Knowledge and Experiences in Beer
04:15 pm - 05:00 pmTeri Fahr​endorf Legacy Award & Closing Remarks
0​6:30 pm+
Closing Event: LOSO Bar Crawl, Hosted by Brewers at 4001 Yancey

Saturday, February 19

08:00 am - 09:00 pmAsheville Field Trip, sponsored by Brewery PAK (Pre-registration required!)​​

Enhance your Charlotte Experience

The Hopp app is your resource for Charlotte's local scene. Hopp provides an interactive platform that rewards users for visiting Charlotte breweries, cocktail bars, wine bars, and taprooms to promote supporting local businesses. As users visit different HOPP spots throughout the city, they scan the HOPP ​QR codes at each venue to earn points for every visit. Those points are then redeemable for rewards at local businesses around town (ie. Gift Cards to Local Boutiques and Restaurants, Free Haircut, Free Round of Bowling, and many more). The app provides a user-friendly map with different filter capabilities and neighborhoods to help guide you through Charlotte during your time in town. The app will also highlight all the specific Pink Boots events over the week for a chance to earn special prizes!